This topic is not only a central question for us at PureBee, but actually for all manufacturers and importers of natural cosmetics. We regularly get the question why our products are not "certified natural cosmetics". This is not surprising, because if you take a closer look at the market, there is an abundance of seals and logos that "certify" natural cosmetics for customers. Of course, "certified natural cosmetics" first create trust and the customer feels more confident in their purchase decision. The next time you stroll through the cosmetics department of your supermarket or drugstore, pay attention to how many seals you see and how they feel in you. But can you really rely on all seals?
Since we consciously decided against certification, it is clear that we also have some points of criticism and there are reasons why we are not certified.
However, this should not be a contribution to the pros and cons of existing natural cosmetics seals and we do not want to evaluate them. Rather, we would like to explain our philosophy to you and why these seals do not suit us. "PURE. PURE NATURE. NATURALLY BEAUTIFUL." That is our motto and we live it holistically. For us, sustainability and naturalness do not stop with the ingredients of the products, but extend through the supply chain to product development and delivery to your doorstep. Most seals, however, only revolve around ingredients.
The subject of natural cosmetics certification is far more extensive than you might initially think. A certification does not necessarily say whether a product is "good" or "bad" and since transparency is important to us in all areas, we would like to disclose our reasons why we decided against it.